Reviews Analysed
21
We Collect & Analyse Reviews
I Saw It First
Experiences & Reviews
I Saw It First is a UK online fashion retailer specialising in trend-led clothing, footwear and accessories aimed mainly at young adults. The brand operates via an e-commerce site that runs frequent promotions and seasonal ranges. People reading reviews typically seek information on delivery, returns, sizing and customer support.
Overview & Key Metrics
Positive Sentiment
33%
Latest Review
19d
Overall Rating
2.2
Our Analysis
🎯
Service quality
Many reviewers cite problems with delivery and refunds; a smaller group reports on-time shipping and good packing.
Share
Weak
23%
💰
Value for money
Several shoppers report good prices and satisfactory quality, while a few note perceived unfair pricing or limited offers for men.
Share
Strong
8%
⚡
User experience
Site and checkout experiences vary: some find the website easy and fashionable, others report broken checkout flows and confusing design.
Share
Weak
8%
🔧
Product quality
Product reports are mixed: many praise material, sizing and durability, while others report faulty items, sizing issues or limited selection.
Share
Mixed
15%
📞
Communication
Frequent complaints describe unresponsive customer contact across email, webchat and social channels, especially around refunds and returns.
Share
Weak
15%
⭐
Overall experience
Overall experiences are split: positive accounts focus on price and quality, negative accounts focus on delayed refunds and poor support.
Share
Weak
31%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (November 2021 – September 2025).
Fantastic offers on clothes
"Fantastic offers on clothes. Great quality clothes and really che..."
Amelia Green
Trustpilot
Sep 30, 2025
Featured for: Quick delivery, good value
Still awaiting a refund months later
"Returned my parcel back in September, and received an email to say its been received and refund would be issued in 14 days. Its now 7th december and s..."
Riyah
Trustpilot
Sep 30, 2025
Featured for: Returned parcel; refund months delayed
One star rating is one too many!
"One star rating is one too many!! I have been trying to return two faulty items to I Saw It First since the beginning of November. I have sent them ph..."
xx
Trustpilot
Sep 30, 2025
Featured for: Return codes fail, support unhelpful
Hoodies
"I ordered 10 hoodies for use during the last winter and would like to say I was impressed. The hoodies took a while to arrive but once they did, they were fantastic! They're very high quality and everybody who wore them seemed to really like them.The material was good, the color was very nice and not too shiny or cheap looking. The sizes were perfect and fitted really well .They were thick, warm and the printing on the front was amazing. I would recommend to anyone who is looking for quality hoodies to order from this company.I can't believe how cheap the hoodies were and how good the quality was. I've ordered other cheap quality hoodies that only last a month or two, but these hoodies lasted me an entire winter!!! I'll definitely be buying more from this site in the future. "
Naomi Addison
Collected.reviews
Nov 25, 2021
Featured for: High quality hoodies; slow delivery
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
T
Tabitha Goldring
trustpilot.com
Sep 30, 2025
Poor deliver and No real support!
Poor deliver and...
I
Isabella Jones
trustpilot.com
Sep 30, 2025
awful! never shopping again!
I reached out to their customer service about my order that was missing and they issued a refund BUT then it was retracted. When I reached out to cust...
F
Frederick Mitchell
trustpilot.com
Sep 30, 2025
Terrible expirence
...
V
Valentina Lopez
trustpilot.com
Sep 30, 2025
Its not having any more nice outfits…
Its not having any more nice outfits and coords... Was the BEST stock before in C...
J
Julie
trustpilot.com
Sep 30, 2025
No contact no refund no communication
No contact with the company. Sent a return 2 weeks ago no contact with me for a refund. Somehow managed to find an email to contact...
O
Olga Green
trustpilot.com
Sep 30, 2025
The website was easy to use and they…
The website was easy to use and they had quite some fashionable and trendy desig...
C
Chloe
trustpilot.com
Sep 30, 2025
Poor customer service
I’ll write a review, that way I may finally be able to get a response from this shocking company! So here goes… again! I wanted to return something to...
A
Amelia Green
trustpilot.com
Sep 30, 2025
Fantastic offers on clothes
Fantastic offers on clothes. Great quality clothes and really che...
N
Nickesha Smith
trustpilot.com
Sep 30, 2025
I purchased an item on the 19/05/24
I purchased an item on the 19/05/24. The item was too big so I returned it. I received confirmation email on the 29/05/2024 that my return was receive...
H
Helen Reading
trustpilot.com
Sep 30, 2025
Overall shopping experience is good
Overall shopping experience is good , shipping was quick and the clothe...
T
Tegan A.
trustpilot.com
Sep 30, 2025
The items were good quality and as…
The items were good quality and as featured on the websit...
i
itslilvibez
trustpilot.com
Sep 30, 2025
When my wife told me she was getting…
When my wife told me she was getting clothes for like 2 pounds, i was like holy moly where from?!?! She then tells me and shows me where and im like w...
I
Irene
trustpilot.com
Sep 30, 2025
I don't have much experience
...
C
Clark Masson
trustpilot.com
Sep 30, 2025
I am not a super regular buyer on the…
I am not a super regular buyer on the ISAWITFIRST site but I everytime I go looking for the odd pieces here and there for myself or as gifts, I never...
t
trish Michael
trustpilot.com
Sep 30, 2025
Terrible customer service will never shop here again
Spoke with customer service today regarding an order I didn't receive they refunded the order and it shown up instantly on my bank as declined my bank...
S
SHANNON STOKES
trustpilot.com
Sep 30, 2025
I have been trying to get in contact…
I have been trying to get in contact with them for the past week no response, there website is clearly down as I have used 3 cards which have payment...
S
Stephanie Taylor
trustpilot.com
Sep 30, 2025
wow a whole 10 plus size items
wow a whole 10 plus size items! Inspiring to the younger generation who ar...
c
customer
trustpilot.com
Sep 30, 2025
Bad bad bad
Bad bad bad Tried to refund 33pounds item was too small since september then paid the ape pay for QR code return and it wont wo...
x
xx
trustpilot.com
Sep 30, 2025
One star rating is one too many!
One star rating is one too many!! I have been trying to return two faulty items to I Saw It First since the beginning of November. I have sent them ph...
R
Riyah
trustpilot.com
Sep 30, 2025
Still awaiting a refund months later
Returned my parcel back in September, and received an email to say its been received and refund would be issued in 14 days. Its now 7th december and s...
Conclusion
The reviews show a clear split: many customers praise product quality, accurate sizing and good value, while a substantial portion report problems with refunds, returns and support. Numerous complaints describe delayed or missing refunds, failed return codes and difficulty contacting customer service. Positive reviews highlight quick shipping, secure packaging and items matching descriptions. Prospective buyers prioritising price and style may find suitable products, but those who consider after-sales support and returns critical should be prepared for possible delays and limited responsiveness.