Reviews Analysed
21
We Collect & Analyse Reviews
Guards London
Experiences & Reviews
Guards London is a British outerwear brand that designs and sells coats, raincoats and jackets. It operates an online store offering size information and product pages focused on traditional British styling and weatherproof garments. People researching Guards London commonly look for details on coat construction, fit, delivery and returns policies.
Overview & Key Metrics
Positive Sentiment
95%
Latest Review
30d
Overall Rating
4.7
Our Analysis
🎯
Service quality
Reviewers mostly report prompt delivery, straightforward returns and helpful after‑sales support; a single review criticised slow customer service response.
Share
Strong
17%
💰
Value for money
Several buyers described purchases as good value or bargains; some noted pieces are not the cheapest but are worth the quality.
Share
Strong
7%
⚡
User experience
Customers describe easy website ordering, accurate sizing guidance and simple returns; one review raised a concern about response delays.
Share
Strong
17%
🔧
Product quality
Most reviewers praised materials, fit and detailing—comments commonly mention solid construction, waterproofing, zips and buttons as high quality.
Share
Strong
24%
📞
Communication
Many reviewers cite fast email replies and helpful staff (including weekend replies); one reviewer reported poor responsiveness initially.
Share
Strong
9%
⭐
Overall experience
The majority say they'd buy again or recommend Guards London, highlighting quality and service; a small number reported a negative support experience.
Share
Strong
25%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
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Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (June 2022 – September 2025).
Excellent customer service
"Chose a coat but was unsure which size most suitable. Sent an email with measurements to ask for advice. Reply from Peter, Web Manager, giving opinion..."
Aunty Keren
Trustpilot
Sep 30, 2025
Featured for: Responsive support and returns handled
Beyond delighted with my purchase!
"I purchased a field jacket at over 75% discount, but the quality and design of the coat is well worth full price, if not more! Absolutely delighted wi..."
Ricky
Trustpilot
Sep 30, 2025
Featured for: Positive value and product detail
Professional craftsmanship that gives you a tailored and stylish look.
"After purchasing a ‘Wellington Packaway Raincoat’ directly from Guards London website, I absolutely love this coat. Professional craftsmanship that gi..."
Jazz Bhangal
Trustpilot
Sep 30, 2025
Featured for: Detailed praise of product and delivery
There is no customer service!
"There is no customer service!! They take your money quickly but if there is a problem they give themselves 48..."
Ramona Rogoff
Trustpilot
Sep 30, 2025
Featured for: Negative about customer service responsiveness
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
D
Daniel Hatton
trustpilot.com
Sep 30, 2025
Amazing customer service
Amazing customer service, will definitely buy from again. I bought three coats to try and decided on the right one,...
W
Winston craig
trustpilot.com
Sep 30, 2025
I owe this company my humblest apology …
I owe this company my humblest apology i mistook you for guards gear uk...
R
Ricky
trustpilot.com
Sep 30, 2025
Beyond delighted with my purchase!
I purchased a field jacket at over 75% discount, but the quality and design of the coat is well worth full price, if not more! Absolutely delighted wi...
S
Steven Laurie
trustpilot.com
Sep 30, 2025
Dear Guards London,
Dear Guards London, Is it possible the montage reversible coats will be...
J
Jazz Bhangal
trustpilot.com
Sep 30, 2025
Professional craftsmanship that gives you a tailored and stylish look.
After purchasing a ‘Wellington Packaway Raincoat’ directly from Guards London website, I absolutely love this coat. Professional craftsmanship that gi...
P
Phil Rowland
trustpilot.com
Sep 30, 2025
I didn't need another jacket but....
Already bought a new jacket but was served a FB ad with sale items. Looked at the site and seemed good so I gave them a try. Its just arrived and so g...
A
Aunty Keren
trustpilot.com
Sep 30, 2025
Excellent customer service
Chose a coat but was unsure which size most suitable. Sent an email with measurements to ask for advice. Reply from Peter, Web Manager, giving opinion...
P
Prathamesh Toraskar
trustpilot.com
Sep 30, 2025
Amazing quality, fit and style
I bought two pieces, a long navy all weather coat and a suede zipper jacket, and I am super impressed with their quality, fit and durability as I wear...
R
Robert
trustpilot.com
Sep 30, 2025
You get what you pay for
Perhaps not the cheapest coats on the market but surely among the very best. Superb quality - the cold weather has just...
P
Pete
trustpilot.com
Sep 30, 2025
Excellent company I highly recommend.
I purchased a coat which unfortunately had a flaw which was not the companies fault, the customer service to replace the coat was excellent and the st...
R
Ramona Rogoff
trustpilot.com
Sep 30, 2025
There is no customer service!
There is no customer service!! They take your money quickly but if there is a problem they give themselves 48...
L
Laing
trustpilot.com
Sep 30, 2025
Amazing product and service
I bought what looked to be a well made navy coat as a Christmas present - and it turned out to be absolutely fantastic. Excellent fit, beautifully mad...
L
Lloyd Holmes
trustpilot.com
Sep 30, 2025
Fantastic Service and Products
Fantastic Servi...
A
A Davies
trustpilot.com
Sep 30, 2025
Excellent quality coat with great…
Excellent quality coat with great functionality and beautiful attention to detail. Bought as a gift for my husband and he has received numerous compli...
j
jonathan blair
trustpilot.com
Sep 30, 2025
great product just found the cut a…
great product just found the cut a slight to tight under the arms...
K
Kevin Georgeson
trustpilot.com
Sep 30, 2025
Really excellent quality raincoat
Really excellent quality raincoat that matched the photograph on line and the sizing was correc...
A
Adam
trustpilot.com
Sep 30, 2025
Great Coat.
Quick delivery. Nice coat: lightweight but warm...
T
Toby Marden
trustpilot.com
Sep 30, 2025
Great fit and interesting colours!
Great fit and int...
r
robert lewis
trustpilot.com
Sep 30, 2025
A very good buy and a bargain…
Ordered this after hunting around for months to replace an existing treasured but tatty coat my wife insisted must go.No problems ordering on web site...
T
TJB
trustpilot.com
Sep 30, 2025
My coat is perfect
My coat is perfect - well designed, well made, stylish as...
Conclusion
Reviews for Guards London are dominated by positive comments about product quality: multiple buyers praise materials, fit and construction such as zips and buttons. Delivery, packaging and sizing guidance are frequently mentioned as reliable, and several customers report straightforward returns and fast replies from staff. A small number of reviews note an initial delay in customer support, though one of those reviewers reported their issue was resolved. For shoppers prioritising durable British‑style outerwear, reviews suggest consistent product performance and generally helpful after‑sales service.