Skip to content

Guards London
Reviews & Experiences

Reviews for Guards London are dominated by positive comments about product quality: multiple buyers praise materials, fit and construction such as zips and buttons. Delivery, packaging and sizing guidance are frequently mentioned as reliable, and several customers report straightforward returns and fast replies from staff. A small number of reviews note an initial delay in customer support, though one of those reviewers reported their issue was resolved. For shoppers prioritising durable British‑style outerwear, reviews suggest consistent product performance and generally helpful after‑sales service.

Overview & Key Metrics

Review count
23
Sources
trustpilot.com, Collected.reviews
Last updated
February 2026

What reviewers often mention

🎯

Service quality

Reviewers mostly report prompt delivery, straightforward returns and helpful after‑sales support; a single review criticised slow customer service response.

💰

Value for money

Several buyers described purchases as good value or bargains; some noted pieces are not the cheapest but are worth the quality.

User experience

Customers describe easy website ordering, accurate sizing guidance and simple returns; one review raised a concern about response delays.

🔧

Product quality

Most reviewers praised materials, fit and detailing—comments commonly mention solid construction, waterproofing, zips and buttons as high quality.

📞

Communication

Many reviewers cite fast email replies and helpful staff (including weekend replies); one reviewer reported poor responsiveness initially.

Overall experience

The majority say they'd buy again or recommend Guards London, highlighting quality and service; a small number reported a negative support experience.

All Reviews

For each review, the core experience based on original source reviews.

All Reviews

Sources: Trustpilot (22) · Collected.reviews (1) · Quotes shortened · As of: February 2026

Jim service

Staff located a suitable coat and provided helpful reservation and service.

“Peter who had been most helpful got back in touch”

Feb 11, 2026 · trustpilot.com
Nik service

Product quality met expectations and Peter provided exceptional aftercare.

“Peter went above the standard, cookie-cutter response”

Jan 09, 2026 · trustpilot.com
Daniel Hatton service

Excellent customer service, easy returns, and very good quality coats.

“Amazing customer service”

Sep 30, 2025 · trustpilot.com
Winston craig experience

Reviewer apologises for confusing Guards London with a military stockist.

“I owe this company my humblest apology”

Sep 30, 2025 · trustpilot.com
Ricky quality

Bought a discounted field jacket with excellent quality, design and useful features.

“The best coat I've ever owned, literally!”

Sep 30, 2025 · trustpilot.com
Steven Laurie communication

Asks if montage reversible coats could be made in tartan patterns.

“Is it possible the montage reversible coats will be designed with tartan?”

Sep 30, 2025 · trustpilot.com
Jazz Bhangal quality

Praises craftsmanship, fit and durable fabric of the Wellington Packaway raincoat.

“Professional craftsmanship that gives it a tailored and stylish look”

Sep 30, 2025 · trustpilot.com
Phil Rowland value

Received outstanding quality and styling, good value even at full price.

“For the money the quality and the styling are outstanding.”

Sep 30, 2025 · trustpilot.com
Aunty Keren service

Helpful personalised advice from web manager and prompt return handling.

“The communication, reassurance and prompt response was above and beyond many other experiences.”

Sep 30, 2025 · trustpilot.com
Prathamesh Toraskar quality

Very impressed with quality, fit and durability; strong recommendation.

“They're honestly the best jackets I've owned”

Sep 30, 2025 · trustpilot.com
Robert quality

Not cheapest but high-quality, warm, windproof and rainproof coat.

“Warm, windproof and rainproof.”

Sep 30, 2025 · trustpilot.com
Pete service

Coat replaced promptly despite a flaw; excellent customer service.

“the customer service to replace the coat was excellent”

Sep 30, 2025 · trustpilot.com
Ramona Rogoff service

Criticised slow customer service response but issue eventually resolved.

“There is no customer service!!”

Sep 30, 2025 · trustpilot.com
Laing quality

Bought a well-made navy coat that fitted well and was promptly delivered.

“the product far exceeded the lovely photo!”

Sep 30, 2025 · trustpilot.com
Lloyd Holmes service

Reviewer states service and products were fantastic.

“Fantastic Service and Products”

Sep 30, 2025 · trustpilot.com
A Davies service

High-quality coat with fast and helpful customer service for spare buttons.

“received a reply within the hour and new buttons sent out”

Sep 30, 2025 · trustpilot.com
jonathan blair usability

Product good but fit was slightly tight under arms; helpful service.

“just found the cut a slight to tight under the arms”

Sep 30, 2025 · trustpilot.com
Kevin Georgeson quality

Excellent quality raincoat that matched online photos, with great service.

“Really excellent quality raincoat”

Sep 30, 2025 · trustpilot.com
Adam value

Lightweight yet warm and waterproof coat with good detailing and sensible price.

“lightweight but warm and waterproof”

Sep 30, 2025 · trustpilot.com
Toby Marden usability

Coat has great fit and appealing colours.

“Great fit and interesting colours!”

Sep 30, 2025 · trustpilot.com
robert lewis quality

High-quality materials and manufacture; well insulated and good pocketing.

“High quality materials and manufacture”

Sep 30, 2025 · trustpilot.com
TJB quality

Coat well designed, well made, stylish and functional.

“My coat is perfect”

Sep 30, 2025 · trustpilot.com
Antonietta Boehm 5/5

I recently purchased a raincoat from Guards London, and I must say that I am thoroughly impressed with the quality of their product. The attention to detail on this coat is exceptional, and it fits like a glove.

One thing that stood out to me about Guards London was their commitment to British style. Their raincoats exude classic sophistication, and are made with high-quality materials that will last for years. In addition, their selection of casual coats and bespoke suits is equally impressive.

The ordering process was simple and straightforward, with easy navigation through their website. Upon receiving my order, the shipping was prompt and efficient.

Overall, my experience with Guards London has been nothing short of positive. Their commitment to quality British style is evident in every aspect of their business - from the design of their products down to the customer service they provide.

Jun 05, 2022 · Collected.reviews

Share Your Experience

Help other customers by sharing your experience with Guards London. Your review will be collected and included in our ongoing analysis.

Click to rate

Sources and methodology

This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.

About Guards London

Guards London is a British outerwear brand that designs and sells coats, raincoats and jackets. It operates an online store offering size information and product pages focused on traditional British styling and weatherproof garments. People researching Guards London commonly look for details on coat construction, fit, delivery and returns policies.