Reviews Analysed
21
We Collect & Analyse Reviews
Ethical Superstore
Experiences & Reviews
Ethical Superstore is an online retailer specialising in ethical, eco-friendly and fairtrade consumer goods. The site is used to browse and buy sustainable groceries, household and personal-care items, with home delivery and customer support options. People searching for reviews typically want to check product range, pricing, delivery reliability and how the company handles order problems.
Overview & Key Metrics
Positive Sentiment
76%
Latest Review
30d
Overall Rating
3.8
Our Analysis
🎯
Service quality
Many shoppers report prompt delivery and helpful staff, but a notable minority describe delayed or unresolved orders and slow refunds.
Share
Mixed
22%
💰
Value for money
Multiple reviews praise competitive prices, discounts and good perceived value; a few raise issues with short‑lived loyalty vouchers.
Share
Strong
10%
⚡
User experience
Customers frequently describe an easy ordering process and clear website navigation, though some find parts of the site clunky or report checkout glitches.
Share
Strong
12%
🔧
Product quality
Reviewers note a wide, vegan‑friendly product range and generally satisfactory packaging; a minority report missing, damaged items or excessive packaging.
Share
Strong
15%
📞
Communication
Reports of helpful, responsive contact exist, but several customers describe unacknowledged emails, missed callbacks and slow enquiries-team responses.
Share
Weak
11%
⭐
Overall experience
Overall impressions are more positive than negative: many praise range, price and delivery, while recurring negatives relate to fulfilment and service delays.
Share
Strong
29%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (February 2023 – September 2025).
Excellent customer service
"I contacted the Ethical Superstore regarding a recent order and received outstanding customer service. Their communic..."
Amanda Hedges
Trustpilot
Sep 30, 2025
Featured for: Clear positive service and communication
Missing items
"03/04/2025 - Placed order. 05/04/2025 - Order delivered but 5 items missing, contacted enquires team. 06/04/2025 - Enquiries team advised remaining it..."
Claire
Trustpilot
Sep 30, 2025
Featured for: Detailed missing-items and service failure
Fantastic range including vegan and ethical products
"Vast range of products. Well packaged, great service, Evri are a great delive..."
Elaine Spake
Trustpilot
Sep 30, 2025
Featured for: Highlights product range and usability
Placed order and payment taken but order not completed and no response from firm
"Placed order and made payment then received email asking ‘can we help you complete your order’ and instructing me to make payment again.It also asked..."
Barbara Gilmurray
Trustpilot
Sep 30, 2025
Featured for: Payment taken; no response complaint
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
J
Jane
trustpilot.com
Sep 30, 2025
Highly recommended
Always a great range of sustainable products, good value, e...
S
Sheila Pregnall
trustpilot.com
Sep 30, 2025
Not very ethical
Not very ethical. Money taken but order neither confirmed nor delivered. Rang customer service who promised to ring me back and didn’t. N...
A
Amanda Hedges
trustpilot.com
Sep 30, 2025
Excellent customer service
I contacted the Ethical Superstore regarding a recent order and received outstanding customer service. Their communic...
H
HC
trustpilot.com
Sep 30, 2025
No need to shop anywhere else!
Love shopping with Ethic Superstore, great selection, fairly priced. Delivery always good. Whenever I have needed to speak wi...
B
Barbara Gilmurray
trustpilot.com
Sep 30, 2025
Placed order and payment taken but order not completed and no response from firm
Placed order and made payment then received email asking ‘can we help you complete your order’ and instructing me to make payment again.It also asked...
F
Fiona
trustpilot.com
Sep 30, 2025
Great service
Great service,...
M
M F
trustpilot.com
Sep 30, 2025
I'm not saying I never had problems…
I'm not saying I never had problems with my orders, but ESS is not a bad company. If there was a problem and you called them, an actual human customer...
S
Stuart Tomlinson
trustpilot.com
Sep 30, 2025
Great website (lots of info about the…
Great website (lots of info abou...
S
Susan Howlett
trustpilot.com
Sep 30, 2025
Great Online Ordering
Great online ordering service and great choices. Would like to see more bulk buying options with recyclable containers to reduce plastics. My only cri...
B
Beverley
trustpilot.com
Sep 30, 2025
Atrocious customer service
Don't use this company if you expect to receive your order. The goods were sent to the wrong address, lost or stol...
M
Mia S.
trustpilot.com
Sep 30, 2025
Very easy to navigate the website
Very easy to navigate the websit...
E
Elaine Spake
trustpilot.com
Sep 30, 2025
Fantastic range including vegan and ethical products
Vast range of products. Well packaged, great service, Evri are a great delive...
J
Joy Burchell
trustpilot.com
Sep 30, 2025
Excellent service
Excellent service. Good value...
K
K J Hodgkinson
trustpilot.com
Sep 30, 2025
Perfect experience
Perfect experience, items easy to order and arrived promptly. Only comment I would have, is delivery box was huge from...
C
Customer Jeff Jerram of Manchester
trustpilot.com
Sep 30, 2025
Easy to order and prompt delivery
Easy to order and prompt delivery. I...
c
chesterfield
trustpilot.com
Sep 30, 2025
Great range of products, good pricing, website could be better
Love the idea of the ethical superstore, and excellent alternative and a good range of products. Deliveries are quick a...
S
Sally Powles
trustpilot.com
Sep 30, 2025
This company is great
This company is great. I recently started buying only ecologically sound products and tried a few companies before I found these people....
R
Ros
trustpilot.com
Sep 30, 2025
order arrived quickly and accurately
order arrived quic...
C
Claire
trustpilot.com
Sep 30, 2025
Missing items
03/04/2025 - Placed order. 05/04/2025 - Order delivered but 5 items missing, contacted enquires team. 06/04/2025 - Enquiries team advised remaining it...
S
Sarah Flower
trustpilot.com
Sep 30, 2025
Politically biased
They used to be an excellent company but have turned political rather...
Conclusion
Reviews show consistent strengths around product range, easy online ordering and competitive pricing, with many customers praising fast delivery and useful website features. However, a measurable group of reviews report problems with order fulfilment, missing items, refund delays and unreturned enquiries. If prompt resolution is important to you, consider checking recent fulfilment-related reviews and retaining order confirmations and tracking numbers. Overall, the store is often recommended for selection and value, but prospective buyers should be aware of occasional communication and delivery issues and contact enquiries promptly if problems arise.