Reviews indicate Blue Vanilla is widely appreciated for its styles, fit and fabric quality, with many customers buying multiple items. In-store experiences are frequently described as positive, and prices or sale offers are commonly viewed favourably. Repeated concerns relate to online returns and refunds: several customers note a returns-by-post requirement, refund delays, or poor responses to emails. Consumers considering Blue Vanilla should check the size guide, inspect items on receipt, and review the returns/refund policy before ordering. For shoppers prioritising easy returns, confirm options and timing in advance; for those seeking trend-led dresses and affordable styles, the brand receives consistent positive feedback.
Examples from available reviews (Apr 2018 – Feb 2026).
Friendly staff helped in store and prices were great.
“Nice stock, clean changing rooms and lovely staff with GREAT prices.”
Return process was terrible and item material was poor.
“Terrible return process .”
Tulle midi skirt arrived swift and is prettier than photos.
“even prettier than it looked in the photos.”
Waiting since April for a refund with no email response.
“no response to emails about it”
In-store staff are frequently described as friendly and helpful, with shoppers citing useful fitting-room assistance and attentive sales staff.
Many reviewers report good prices, sales or perceived affordability; a small number consider specific items expensive relative to their quality.
Online ordering, delivery speed and sizing accuracy are praised by several customers, but returns and refund handling are recurring pain points.
Product fit, fabric and finish are often praised; many customers report durable, flattering dresses, though isolated reports note defects or poor material.
Social channels and product presentation receive positive mentions, but direct customer service and refund replies are sometimes reported as slow or absent.
Most reviewers describe positive overall experiences—repeat purchases, compliments and satisfaction—while a minority report returns or refund issues.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (24) · Reviews (1) · Reviews (1) · Quotes shortened · As of: February 2026
Company charges for online returns and won't accept store returns.
“charges for returning items bought online.”
Gold foil washed off and returning the item has been a nightmare.
“lost all its gold foil highlights in the wash”
Provided proof of return but customer service won't resolve via email.
“Won’t deal with matter on email, keep asking for phone number”
Returned items but missing refund for some items.
“I’m missing refund for some items.”
Trousers arrived promptly but had a cut and crude mending.
“a very nasty cut in the material”
Return process was terrible and item material was poor.
“Terrible return process .”
Tulle midi skirt arrived swift and is prettier than photos.
“even prettier than it looked in the photos.”
Returns policy requires paid postal returns; cannot return in store.
“You can't take items back to store”
Clothes have lovely styles, good fit and attractive sale items.
“everything fits well”
Friendly staff helped in store and prices were great.
“Nice stock, clean changing rooms and lovely staff with GREAT prices.”
Bought a second dress and likes its quality and style.
“I love the quality and styles of the dress”
Summer dresses ordered fit perfectly and suit her style.
“they all fit perfectly!”
Found Blue Vanilla via a guest's dress and enjoyed their social media.
“pleased their social media presence is too.”
Bought a Blue Vanilla dress with great quality at an excellent price.
“great quality for an excellent price!”
Good quality clothes that feel great and attract compliments.
“good quality and feel fab to wear!”
Summer dresses are flattering, soft and true to size.
“Absolutely the best summer dresses!”
Fantastic variety of clothes that receive many compliments.
“Absolutely fantastic clothes”
Engaging staff assisted in-store and the dress material was good.
“The staff were engaging and helped”
Dresses remained favourites and were available in smaller sizes.
“purchased several dresses which have become my firm favourites.”
Found the brand comfortable, affordable and returned for more purchases.
“style, comfort, and affordability”
Waiting since April for a refund with no email response.
“no response to emails about it”
Store offers plenty of choice in its clothing range.
“plenty of choice”
Third dress is good quality but sizing runs small, so size up.
“Sizing can be a little small so I size up!”
Clothes are beautiful and fit perfectly.
“fit perfectly”
Blue Vanilla is a must-visit for anyone who loves fashion-forward, on-trend women's clothing. From dresses to jumpsuits, maxi tops to knitwear, they have it all - and at prices that won't break the bank.
I recently visited Blue Vanilla and was blown away by their selection. The first thing I noticed was how well-organized everything was; it made browsing through their extensive collection a breeze. It didn't take me long to find several items I loved - including some beautiful dresses that were perfect for my upcoming events.
What really impressed me about Blue Vanilla was not just the variety of clothes they had but also the quality of them. Everything seemed very well-made and looked like it would last for years. When I tried some outfits in their fitting room, each one fit perfectly thanks to their accurate sizing chart which helped me grab the right size without any hassle.
The staff members there were knowledgeable and friendly as well; always ready with helpful suggestions or advice on mixing-and-matching different pieces together
Lovely clothes with fantastic fit, service and speedy delivery.
“fantastic service and great speedy delivery”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Blue Vanilla is a UK womenswear brand and retailer focusing on dresses, tops and seasonal collections. The business sells clothing through an e-commerce site and physical retail locations and maintains an active social media presence. Information seekers often research sizing, returns and delivery policies when considering purchases from the brand.