Customers often praise Blue Vanilla for flattering dresses, reliable fit, and helpful in-store staff. Many mention good value and say they buy repeatedly. Several reviews highlight problems with online returns, delayed refunds, and limited email support. A small number of orders arrived damaged or with material faults.
Examples from available reviews (Apr 2018 – Mar 2026).
Company charges for online returns and won't accept store returns.
“charges for returning items bought online.”
Returned items but missing refund for some items.
“I’m missing refund for some items.”
Clothes have lovely styles, good fit and attractive sale items.
“everything fits well”
Friendly staff helped in store and prices were great.
“Nice stock, clean changing rooms and lovely staff with GREAT prices.”
Returns and refunds stand out as the main source of negative feedback. Several reviewers describe paying for postal returns, being unable to return online purchases in store, missing refunds, and little help over email. On the positive side, customers often mention friendly in-store help and, at times, fast delivery.
Price and value comments lean positive. Reviewers often point to good quality for the price, with repeat buys driven by comfort and style. Poor-value remarks are uncommon and usually tied to isolated issues with materials or finishing.
Shoppers regularly praise the store layout, size options, and variety. Many describe easy in-store browsing, a wide dress selection, and consistent fit that keeps them coming back. Online frustrations focus more on returns than on browsing or checkout.
Most feedback highlights good fit, neat finishing, and flattering styles. A smaller but noticeable set of reviews reports faults on arrival, such as cuts, rough mending, and decorative foil washing off. Sizing is usually described as true to size, with occasional suggestions to size up for certain styles.
Most communication complaints focus on slow or missing email replies about refunds and order issues. Some reviewers say customer service asks them to call rather than sorting problems by email. Positive notes about social media and clear delivery updates appear less often.
Reviews split between strong praise for the products and in-store experience and repeated complaints about returns and refunds. Many recommend the brand for dresses and value, while others point to poor post-purchase support. High product approval alongside weaker service feedback shapes the overall view.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (24) · Reviews (1) · Reviews (1) · Quotes shortened · As of: March 2026
Company charges for online returns and won't accept store returns.
“charges for returning items bought online.”
Gold foil washed off and returning the item has been a nightmare.
“lost all its gold foil highlights in the wash”
Provided proof of return but customer service won't resolve via email.
“Won’t deal with matter on email, keep asking for phone number”
Returned items but missing refund for some items.
“I’m missing refund for some items.”
Trousers arrived promptly but had a cut and crude mending.
“a very nasty cut in the material”
Return process was terrible and item material was poor.
“Terrible return process .”
Tulle midi skirt arrived swift and is prettier than photos.
“even prettier than it looked in the photos.”
Returns policy requires paid postal returns; cannot return in store.
“You can't take items back to store”
Clothes have lovely styles, good fit and attractive sale items.
“everything fits well”
Friendly staff helped in store and prices were great.
“Nice stock, clean changing rooms and lovely staff with GREAT prices.”
Bought a second dress and likes its quality and style.
“I love the quality and styles of the dress”
Summer dresses ordered fit perfectly and suit her style.
“they all fit perfectly!”
Found Blue Vanilla via a guest's dress and enjoyed their social media.
“pleased their social media presence is too.”
Bought a Blue Vanilla dress with great quality at an excellent price.
“great quality for an excellent price!”
Good quality clothes that feel great and attract compliments.
“good quality and feel fab to wear!”
Summer dresses are flattering, soft and true to size.
“Absolutely the best summer dresses!”
Fantastic variety of clothes that receive many compliments.
“Absolutely fantastic clothes”
Engaging staff assisted in-store and the dress material was good.
“The staff were engaging and helped”
Dresses remained favourites and were available in smaller sizes.
“purchased several dresses which have become my firm favourites.”
Found the brand comfortable, affordable and returned for more purchases.
“style, comfort, and affordability”
Waiting since April for a refund with no email response.
“no response to emails about it”
Store offers plenty of choice in its clothing range.
“plenty of choice”
Third dress is good quality but sizing runs small, so size up.
“Sizing can be a little small so I size up!”
Clothes are beautiful and fit perfectly.
“fit perfectly”
Blue Vanilla is a must-visit for anyone who loves fashion-forward, on-trend women's clothing. From dresses to jumpsuits, maxi tops to knitwear, they have it all - and at prices that won't break the bank.
I recently visited Blue Vanilla and was blown away by their selection. The first thing I noticed was how well-organized everything was; it made browsing through their extensive collection a breeze. It didn't take me long to find several items I loved - including some beautiful dresses that were perfect for my upcoming events.
What really impressed me about Blue Vanilla was not just the variety of clothes they had but also the quality of them. Everything seemed very well-made and looked like it would last for years. When I tried some outfits in their fitting room, each one fit perfectly thanks to their accurate sizing chart which helped me grab the right size without any hassle.
The staff members there were knowledgeable and friendly as well; always ready with helpful suggestions or advice on mixing-and-matching different pieces together
Lovely clothes with fantastic fit, service and speedy delivery.
“fantastic service and great speedy delivery”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Blue Vanilla is a UK women’s fashion retailer selling dresses, occasionwear, and related accessories. It runs an online shop as well as physical stores. The range typically covers seasonal and occasion dresses in multiple sizes and styles. Online listings include photos, sizing details, and delivery options to help customers choose.