Reviews Analysed
21
We Collect & Analyse Reviews
Blue Vanilla
Experiences & Reviews
Blue Vanilla is a UK womenswear brand and retailer focusing on dresses, tops and seasonal collections. The business sells clothing through an e-commerce site and physical retail locations and maintains an active social media presence. Information seekers often research sizing, returns and delivery policies when considering purchases from the brand.
Overview & Key Metrics
Positive Sentiment
90%
Latest Review
19d
Overall Rating
4.3
Our Analysis
🎯
Service quality
In-store staff are frequently described as friendly and helpful, with shoppers citing useful fitting-room assistance and attentive sales staff.
Share
Strong
5%
💰
Value for money
Many reviewers report good prices, sales or perceived affordability; a small number consider specific items expensive relative to their quality.
Share
Strong
10%
⚡
User experience
Online ordering, delivery speed and sizing accuracy are praised by several customers, but returns and refund handling are recurring pain points.
Share
Mixed
16%
🔧
Product quality
Product fit, fabric and finish are often praised; many customers report durable, flattering dresses, though isolated reports note defects or poor material.
Share
Strong
32%
📞
Communication
Social channels and product presentation receive positive mentions, but direct customer service and refund replies are sometimes reported as slow or absent.
Share
Mixed
3%
⭐
Overall experience
Most reviewers describe positive overall experiences—repeat purchases, compliments and satisfaction—while a minority report returns or refund issues.
Share
Strong
34%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
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Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (June 2022 – September 2025).
Went to blue Vanilla in Bluewater
"Went to blue Vanilla in Bluewater. First time and the women working there were so friendly. Showed me the dressing room where I took some outfits. The..."
Teresa Lamkin
Trustpilot
Sep 30, 2025
Featured for: In-store staff, service and price
Terrible return process .
"Terrible return process . One thing I did keep was Torn on the material..."
Wanda Dawson
Trustpilot
Sep 30, 2025
Featured for: Explicit returns process complaint
Beautiful skirt!
"Champagne coloured tulle midi skirt size S/M bought online. Delivery was swift and tracked. The skirt is ev..."
Rosemary
Trustpilot
Sep 30, 2025
Featured for: Positive delivery and product quality
Have been waiting for a refund since…
"Have been waiting for a refund since A..."
Charlotte
Trustpilot
Sep 30, 2025
Featured for: Unresolved refund communication issue
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
B
Brigitte Wood
trustpilot.com
Sep 30, 2025
Absolutely love the trousers I received…
Absolutely love the trousers I received today, very prompt delivery, however they were too long and while trying to take them up by hand sewing, notic...
W
Wanda Dawson
trustpilot.com
Sep 30, 2025
Terrible return process .
Terrible return process . One thing I did keep was Torn on the material...
R
Rosemary
trustpilot.com
Sep 30, 2025
Beautiful skirt!
Champagne coloured tulle midi skirt size S/M bought online. Delivery was swift and tracked. The skirt is ev...
D
Denise
trustpilot.com
Sep 30, 2025
The only negative is the returns policy…
The only negative is the returns policy for online items. You can't take items back...
N
Nadine Carruthers
trustpilot.com
Sep 30, 2025
Perfect dresses
Lovely styles and patterns, everything fits well and The sa...
T
Teresa Lamkin
trustpilot.com
Sep 30, 2025
Went to blue Vanilla in Bluewater
Went to blue Vanilla in Bluewater. First time and the women working there were so friendly. Showed me the dressing room where I took some outfits. The...
J
Jessica Bartlett
trustpilot.com
Sep 30, 2025
The best quality dress!
I’ve recently purchased my second dress from blue vanilla!! I lo...
B
Beth Roberts
trustpilot.com
Sep 30, 2025
Summer dresses
Ordered some summer dresses from Blue Vanilla this year and they all fit perfectly! Which rarely ever happens, I normally end up returning everything...
A
Angela
trustpilot.com
Sep 30, 2025
I attended a wedding earlier in the…
I attended a wedding earlier in the summer and I was admiring a guests polka dot dress. She kindly told me about BlueVanilla.com so I started followin...
T
Tamsin
trustpilot.com
Sep 30, 2025
Gorgeous clothes
Gorgeous clothes, recently bought a summer dress at New Look from the Blue Vanilla collection and it’s...
S
Sian Adams
trustpilot.com
Sep 30, 2025
Fab!
Great choice of clothes, good quality and feel fab to we...
E
Eva Campbell
trustpilot.com
Sep 30, 2025
Blue Vanilla Summer Dresses
Absolutely the best summer dresses! Great shape so allows you a shape! Soft stretchy material no t...
K
Katie Saunders
trustpilot.com
Sep 30, 2025
Absolutely fantastic clothes so many…
Absolutely fantastic clothes so many different styles to choose from for all occasions always get m...
S
Suzy
trustpilot.com
Sep 30, 2025
Clean bright store
Clean bright store. The staff were engaging and helped when I asked for an opinion...
l
lindsay Pimblott
trustpilot.com
Sep 30, 2025
Love the dresses
Love the dresses. Only found this brand last year and purchased several dresses which have become my firm favourites. I have lost weight and loved the...
B
B Patel
trustpilot.com
Sep 30, 2025
Comfortable and affordable.
Blue Vanilla is a standout destination for women’s fashion, offering a vibrant mix of style, comfort, and affordability that makes shopping a true del...
C
Charlotte
trustpilot.com
Sep 30, 2025
Have been waiting for a refund since…
Have been waiting for a refund since A...
J
Joy Clark
trustpilot.com
Sep 30, 2025
plenty of choice
...
R
Rosey
trustpilot.com
Sep 30, 2025
Lovely Dresses 👗
Purchased my third Vanilla dress. I always get lovely comments when I wear them. They are all good quality and well made....
C
Colette
trustpilot.com
Sep 30, 2025
Beautiful clothes from Blue Vanilla…
Beautiful clothes from Blue Vanilla t...
Conclusion
Reviews indicate Blue Vanilla is widely appreciated for its styles, fit and fabric quality, with many customers buying multiple items. In-store experiences are frequently described as positive, and prices or sale offers are commonly viewed favourably. Repeated concerns relate to online returns and refunds: several customers note a returns-by-post requirement, refund delays, or poor responses to emails. Consumers considering Blue Vanilla should check the size guide, inspect items on receipt, and review the returns/refund policy before ordering. For shoppers prioritising easy returns, confirm options and timing in advance; for those seeking trend-led dresses and affordable styles, the brand receives consistent positive feedback.