Customers often praise fast delivery, clear product details, and helpful aftercare. Many mention quick replacements, refunds, or same-day dispatch when items were missing. Some reviews describe order fulfilment problems and unanswered emails that left issues unresolved. Several buyers also call subscription reorders and account credits a convenient touch.
Examples from available reviews (Aug 2023 – Mar 2026).
Company promptly offered replacement or refund for damaged, missing items.
“they responded immediately, offering to forward a replacement item, or give me a refund for it.”
Order was lost in transit and company issued a refund due to no stock.
“unfortunately this order has been lost in transit.”
Reporter alerted company to unsafe shark products months ago but received no reply.
“I am still waiting for a reply to an email I sent on 3 March 2023”
Easy purchase process and very high-quality sports gel, competitively priced.
“The gel is the best I have ever used”
Many customers say issues were fixed quickly, often with replacements or refunds. Several describe same-day dispatch and polite, efficient help. Others report lost parcels and refunds that were delayed or not fully paid.
Buyers point to competitive prices, plus occasional discounts or account credits. Positive views of product quality often go along with a sense of good value. A small group said they received a substantial account credit after a problem.
Shoppers highlight fast delivery and easy gift buying. One review criticised recent website changes and weak email replies, and it stands out as an isolated complaint. Customers say subscription reorders help them avoid running out.
Reviewers call the supplements and first-aid items high quality and worth buying again. Good product experiences often lead people to reorder. Five-star reviews repeatedly praise specific items.
Some customers describe quick, professional email replies and helpful named contacts. Others report no response, missing order confirmations, and long waits for answers. Overall, communication varies widely across reviews.
Reviews show a clear split between strong service moments and serious breakdowns in fulfilment or replies. Many customers say their purchases went smoothly and plan to return. A smaller but notable group faced order or communication issues that were not resolved.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (20) · Quotes shortened · As of: March 2026
Company promptly offered replacement or refund for damaged, missing items.
“they responded immediately, offering to forward a replacement item, or give me a refund for it.”
Easy purchase process and very high-quality sports gel, competitively priced.
“The gel is the best I have ever used”
Fast delivery and great products; recipient was thrilled.
“Great products, fast delivery!”
Gift cherry juice arrived promptly and recipient was pleased.
“It arrived promptly and they are pleased with it.”
Good-quality homeopathic first aid kit with fast delivery and fair price.
“Fantastic item- homeopathic first aid.”
Polite, efficient customer contact and fast delivery; user-friendly experience.
“All points of contact with the company have always been wonderful.”
Received a very quick email response resolving my question easily.
“received a very quick response to my email”
Automatic reminder and reliable reorders removed the stress of running out.
“Never run out of your supplements again!”
Order was lost in transit and company issued a refund due to no stock.
“unfortunately this order has been lost in transit.”
Company credited my account 20% and delivered orders promptly and well packaged.
“they have credited my account for the generous 20% discount.”
Website changes and lack of email replies made shopping frustrating and cumbersome.
“This is all making the shopping process very unpleasant”
Company quickly resolved a short delivery, refunding and sending remaining items generously.
“extremely helpful and caring (very unusual these days)!”
Order never dispatched and company failed to respond before issuing a refund.
“If the product wasn't in stock, why sell it on the website?”
No email notification or order confirmation after two weeks, customer worried.
“Still no email notification re my order after 2 weeks.”
Reporter alerted company to unsafe shark products months ago but received no reply.
“I am still waiting for a reply to an email I sent on 3 March 2023”
Ordered bars were out of stock, refund delayed and short of paid amount.
“A box of 20 Creative Nature bars was not included in my order,”
Missing item dispatched same day after customer service resolved the issue kindly.
“the missing item dispatched the same day”
Half the order received and no responses to calls or emails over months.
“Only half my order has been received.”
Kieran responded quickly and professionally, providing the information needed.
“He provided all information I needed and was extremely professional.”
Competitive pricing, easy purchase and helpful customer support led to repeat buying.
“Will definitely purchase with Approved Vitamins again.”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Approved Vitamins sells vitamins, supplements, and health products online. The retailer offers both branded and own-label supplements through its web shop, with options for one-off orders and subscription reorders. Product pages list ingredients, dosage advice, and regulatory compliance details when relevant. Customer support is available by email and phone, and the company delivers across the UK and to selected international destinations.