Many reviews describe failed deliveries, incorrect items, and refunds being refused. Several customers also mention unexpected import charges and unclear returns rules for UK orders. Other reviewers praise product quality and fast delivery in certain markets, leading to very different experiences.
Examples from available reviews (Jun 2017 – Mar 2026).
Customer did not receive item and has not received a refund.
“never got the item.”
Customer was charged over 70% tax and received no apology.
“had to pay a tax of over 70% of the parcel’s value.”
Good prices, quick delivery to Israel, and excellent customer service reported.
“customer service is amazing- helping me with some custom issues.”
Items were good quality, competitively priced, and delivered promptly.
“Excellent quality competitive price and prompt delivery”
Many reviews point to delivery and fulfilment problems. Customers mention missing parcels, tracking that stops updating, wrong items, and repeated refusals to refund. A smaller group reports quick delivery and helpful exchanges in some regions.
Several reviewers cite high return costs that were not disclosed and sometimes cost more than the item itself. Others say prices feel overpriced once duty or return fees are added. Still, a number of reviews mention good sale pricing and value that matches the product quality.
Reviews often mention tracking that is missing or stuck, along with a returns process that feels complicated. One review specifically describes a difficult returns route that requires sending items back to Sweden. A minority report an easy checkout and fast delivery.
Product feedback is mixed, with both praise and complaints. Several reviewers highlight durable, comfortable children’s clothing and footwear. Others report faulty items, sizing errors, and occasional quality issues.
Many reviews criticise unclear information about customs, taxes, and recent changes to the returns policy. Reviewers often say support does not respond when dealing with taxes, refunds, or delivery issues. A small number describe quick, helpful customer service in some markets.
Reviews show a clear split between liking the products and struggling with operations. Strong comments about product quality sit alongside repeated reports of non-delivery, high duties, and refunds that never get resolved. As a result, the brand’s reputation varies widely depending on fulfilment and after-sales support.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (20) · Sitejabber (20) · Reviews (8) · Quotes shortened · As of: March 2026
Good sale prices and quality, though delivery costs could be lower.
“Great prices when it’s a sale. Delivery could be cheaper.”
Bright, trendy children's clothes with good quality, slightly expensive.
“They have lovely quality bright and trendy clothing a little expensive but worth it.”
Great quality baby clothing and excellent customer service.
“The customer service is fantastic!”
Company delays answering emails and makes customers wait for refunds.
“Customer service on refunds is appaling”
Customer service poor and prices vary significantly between different markets.
“Poor customer service + different prices across different markets.”
Smooth purchase experience with good prices, quick delivery, and packaging.
“Purchasing was super easy and delivery was quick.”
Company rejected a return claiming the box was damaged and blamed customer.
“it's your fault”
Returns were mishandled repeatedly and the company refused to refund.
“They screwed up my return *3 times* and then refused to issue me a refund”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Alex and Alexa is an online retailer that sells children’s clothing and footwear. It lists branded and own‑label products, with pages that include sizing and material information. Customers order through the website and pay online using standard payment methods. The company ships internationally and provides returns and customer support for after‑purchase questions.