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Abel & Cole
Reviews & Experiences

Many reviewers highlight fresh, high-quality organic produce and deliveries that arrive on time. Several say customer service responds quickly and sorts out order issues. Others complain about parcels being left in unsafe places, and a smaller number report rotten or out-of-date items. Reviews show a clear divide between strong praise for the food and serious concerns about delivery safety or communication.

Overview & Key Metrics

Review count
59
Sources
trustpilot.com, reviews.io
Last updated
March 2026

What reviewers often mention

🎯

Service quality

Many reviews mention on-time, dependable deliveries and staff who put mistakes right. Drivers are often said to leave parcels in visible or exposed spots. A smaller number describe deliveries to the wrong address and other errors that needed escalation.

💰

Value for money

Several reviewers say the service feels pricey even when the produce is good. Some report better value during discounts or with student deals. Price concerns come up regularly, though less often than comments on quality or delivery.

User experience

Many customers describe ordering as simple, with flexible subscriptions and an easy-to-use app. Some find swapping individual items awkward. Reviewers praise the recyclable packaging, while one objects to wool insulation for chilled deliveries.

🔧

Product quality

Many reviews praise fresh, tasty organic fruit and vegetables that arrive well packed. Other reviewers describe mouldy, rotten, or out-of-date items. A few mention crushed soft fruit, and one alleges a hygiene issue involving a driver.

📞

Communication

Several reviewers praise customer service for quick, polite help when problems come up. A smaller but noticeable group reports rude phone calls, ignored messages to head office, and offensive adverts. These negative experiences appear less often than positive support.

Overall experience

Overall feedback splits between strong satisfaction with produce and delivery reliability and serious frustration over unsafe drop-offs and occasional poor-quality items. Many customers stay loyal because of the food quality and support. Several say the negative experiences made them stop using the service.

All Reviews

For each review, the core experience based on original source reviews.

All Reviews

Sources: Trustpilot (40) · Reviews (19) · Quotes shortened · As of: March 2026

Lisa Marley quality

Quality ingredients with convenient, sustainable options and household goods.

“Quality ingredients. Convenient and sustainable.”

Sep 30, 2025 · trustpilot.com
Janette summers quality

Vegetables were very nice, according to reviewer.

“The vegetables were very nice.”

Sep 30, 2025 · trustpilot.com
Anonymous service

Delivery went to the wrong address and customer service disappointed them.

“They took my address but delivered to a different one”

Mar 18, 2025 · reviews.io
Gini quality

Generally good purchases; one poor mince pie issue was immediately refunded.

“I rang immediately and was immediately refunded.”

Jan 16, 2025 · reviews.io
Anonymous usability

Chilled items use wool packaging which the reviewer finds unacceptable for vegans.

“The only packaging for chilled items is wool .This is not acceptable for vegans .”

Nov 22, 2024 · reviews.io
Sarah urey quality

Consistently fantastic food; reviewer bulk-buys when affordable.

“Never had a problem with this company. Always fantastic food.”

Sep 24, 2024 · reviews.io
Anonymous service

Driver repeatedly left deliveries in view, leading reviewer to close their account.

“left a high value food order outside door on footpath in full view”

May 21, 2024 · reviews.io
Afastmusic service

Delivery driver ignored porch instructions and left items in view; reviewer closed account.

“the delivery driver had been leaving the parcel in front of my house in full view, rather than bothering to place the parcels inside the safe porch.”

May 08, 2024 · reviews.io
Anonymous quality

Reviewer alleges repeatedly rotten, out-of-date produce and poor customer service.

“Rotten, mouldy produce sent each time, out of date items too”

Mar 07, 2024 · reviews.io
Liz service

Wrong item substituted and charged without refund or response from customer service.

“they sent a different product, beef mince, and charged me for it.”

Sep 29, 2023 · reviews.io
Anonymous service

Delivery driver failed to call and left parcel with neighbour.

“they left the parcel on their doorstep, without even knocking.”

May 04, 2023 · reviews.io
Anonymous experience

Stopped ordering after seeing drivers rushed and underpaid.

“The poor guys are rushed off their feet all day.”

Apr 19, 2023 · reviews.io
Anonymous service

Service inflexibility led to early unrefrigerated delivery and voucher issues.

“they have decided to only deliver to me before 7am and are refusing to change the time.”

Apr 05, 2023 · reviews.io
Anonymous communication

Complains about grammatical advert and lack of reply from head office.

“Less plastics in our oceans" and "Less chemicals and vegetables”

Nov 27, 2022 · reviews.io
Anonymous communication

Finds the radio advert offensive and wants it removed.

“Take your stupidly annoying advert off the radio”

Sep 17, 2022 · reviews.io
Anonymous service

Complains generally about delivery, payments and business practices.

“Terrible delivery, payments and business practices Terrible!”

Aug 17, 2022 · reviews.io
Wojciech quality

Says produce quality and portions declined and key fob retrieval delayed.

“the quality of fruit and veg deteriorated”

Sep 20, 2021 · reviews.io
Anonymous quality

Observed driver relieve himself then handle food, causing hygiene concern.

“watched their driver blatantly get into the back of the van and relieve himself then handle the food”

Apr 01, 2021 · reviews.io
Maria service

Courier deliveries left boxes smashed and soft fruit crushed.

“the packets of raspberries were all mush.”

Feb 22, 2021 · reviews.io

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Sources and methodology

This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.

About Abel & Cole

Abel & Cole is a UK food delivery company focused on organic fruit, vegetables, and grocery boxes. It offers weekly subscription box deliveries as well as one-off orders for pantry and household items. Customers order through a website or mobile app and choose delivery slots and address instructions. The company delivers chilled and ambient items and uses insulated, recyclable packaging. Shoppers can edit box contents online and pick seasonal produce and speciality items.