Fitness Options
Experiences & Reviews
Fitness Options is a UK-based retailer of home fitness equipment and accessories. It typically lists treadmills, exercise bikes and related machines from well-known manufacturers. Shoppers often look for product range, showroom access, delivery and installation options, and after-sales support when researching the company. This summary is intended to help consumers find review-based insights about Fitness Options quickly and reliably.
Overview & Key Metrics
Our Analysis
Service quality
Most reviewers praise delivery and staff knowledge, but two accounts describe poor after-sales and refund handling that caused strong dissatisfaction.
Value for money
None of the reviews address price or perceived value, so value-for-money cannot be assessed from these comments.
User experience
Showroom trials, smooth installs and clear assembly guidance are praised; two reviews report difficult assembly and unusable parts.
Product quality
Several customers report being very satisfied with supplied machines, while two reviews describe defective equipment on arrival and usability failures.
Communication
Multiple reviewers highlight helpful, knowledgeable staff and prompt responses, counterbalanced by two complaints about poor after-sales communication.
Overall experience
Most customers describe a positive buying and setup experience, but two reviews report strong dissatisfaction tied to product condition and refunds.
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AI Analysis
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Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 7 verified reviews (January 2021 – October 2025).
Nordic Track Nordic Track VR21 Recumbent Bike
"I purchased the NordicTrack VR21 Recumbent Bike. Delivery was great. I assembled the bike in 2 days. The shortcomings of this machine are many. The left pedal in my case is inoperable, in that it does not move in any direction unless you lift it up with your foot or hand and set it down again where it wants to go. At that point the force will move it forward about 1 inch then stop even when peddles are turning very quickly. Left brake pad does not work at all, simply will not release at any level unless I use both hands to push the lever off. There is nothing like a refund to them despite the bad shape of the bike. I feel disgusted with the company.
"
Outstanding
"I cannot recommend this fantastic company highly enough! The service you will receive is simply outstanding. I have been looking to buy a treadmill fo..."
I spoke to Karl with a question about a…
"I spoke to Karl with a question about a smart bike. He went out of his way to answer that as it was quite obtuse. They didn't have a bike that worked..."
Helpful, prompt service - great product!
"In the grip of another lockdown we needed some help selecting a treadmill to try and stay sane and a little less rotund... The staff at Fitness Option..."
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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All Customer Reviews
Sources: External Source (5) · Collected.reviews (2) · Quotes shortened · As of: October 2025
I spoke to Karl with a question about a…
I spoke to Karl with a question about a smart bike. He went out of his way to answer that as it was quite obtuse. They didn't have a bike that worked...
Outstanding
I cannot recommend this fantastic company highly enough! The service you will receive is simply outstanding. I have been looking to buy a treadmill fo...
Nordic Track Nordic Track VR21 Recumbent Bike
I purchased the NordicTrack VR21 Recumbent Bike. Delivery was great. I assembled the bike in 2 days. The shortcomings of this machine are many. The left pedal in my case is inoperable, in that it does not move in any direction unless you lift it up with your foot or hand and set it down again where it wants to go. At that point the force will move it forward about 1 inch then stop even when peddles are turning very quickly. Left brake pad does not work at all, simply will not release at any level unless I use both hands to push the lever off. There is nothing like a refund to them despite the bad shape of the bike. I feel disgusted with the company.
Nordic Track Nordic Track VR21 Recumbent Bike
I purchased the NordicTrack VR21 Recumbent Bike. Delivery was great. I assembled the bike in 2 days. The shortcomings of this machine are many. The left pedal in my case is inoperable, in that it does not move in any direction unless you lift it up with your foot or hand and set it down again where it wants to go. At that point the force will move it forward about 1 inch then stop even when peddles are turning very quickly. Left brake pad does not work at all, simply will not release at any level unless I use both hands to push the lever off. There is nothing like a refund to them despite the bad shape of the bike. I feel disgusted with the company.
Recommended. Thanks Wendy!
Wendy was swiftly able to deal with my order and was prompt in responses. Great cust...
Do NOT go anywhere else
I was looking for a treadmill and spoke with a number of companies. The minute I spoke with Ray at FitnessOptions I knew I'd come to the right place....
Helpful, prompt service - great product!
In the grip of another lockdown we needed some help selecting a treadmill to try and stay sane and a little less rotund... The staff at Fitness Option...
Conclusion
Reviews show a majority of customers praising Fitness Options for knowledgeable staff, helpful recommendations and generally smooth delivery and setup. Several reviewers specifically praised showroom trials and staff who helped select suitable treadmills or bikes. However, there are two clear complaints describing defective equipment on arrival and poor refund or after-sales handling, which significantly affected those customers’ overall experience. Prospective buyers should test machines where possible and confirm the company’s after-sales and returns policy before purchase. Overall, the review set suggests strong customer-facing service in many cases, with occasional product or post-sale issues to be aware of.